Remodeling marketing that brings in real consultations, not just form fills
Kitchen, bath and basement projects take weeks to decide and thousands of dollars to buy. The challenge isn’t getting leads. It’s getting homeowners who show up to the consultation and have the budget for the job.
Rather talk? Call Mehran at (860) 000-0000
Where the money is in remodeling
Kitchens and bathrooms carry the biggest tickets. Bath-to-shower conversions, walk-in tubs and basements are popular, faster jobs. Windows, siding, porches and outdoor living round out the year for shops that offer them. Financing often decides whether the job happens.
Because the decision takes a while, the money is in follow-up: reminding homeowners who got a quote, showing real finished projects, and making the consultation easy to book.
What homeowners type into Google
A few of the searches we build remodeling campaigns and pages around. Each one gets its own ad group and, where it makes sense, its own page.
- “bathroom remodel near me”
- “walk in shower conversion”
- “kitchen remodel cost”
- “basement finishing”
- “remodeling contractors near me”
- “screened in porch builder”
- “walk in tub installation”
Mistakes we see in remodeling marketing
- Cheap Facebook leads with no qualifying questions, so the calendar fills with no-shows
- No financing message, when financing is what makes the job possible for many homeowners
- Slow follow-up on consultation requests
- No retargeting for the homeowners who visited three times and never called
- Measuring cost per lead instead of cost per completed consultation and signed job
What works best for remodeling
Facebook and Instagram work well for remodeling, with real project photos, financing offers and qualifying questions on the form. Google Ads catch homeowners searching for a specific project. Local SEO pages for each project type and town build trust. Retargeting and email keep you in front of homeowners while they decide.
Where we work
We work with remodeling companies across the US. City pages go live as the local research for each market is finished.
Markets we cover
Remodeling marketing questions
How do you cut down on consultation no-shows?
Can you promote financing offers?
Do you work with franchise remodelers?
Find out who's getting the calls in your town.
Give us 15 minutes on the phone. We'll show you who shows up when your customers search, who's running ads, roughly what they're spending, and what it would take to get ahead of them.
You keep the report whether you hire us or not.
P.S. Already working with an agency? The audit is still worth doing. You'll see whether you're getting what you pay for.