HVAC marketing that fills the board in the slow months too

Summer and winter take care of themselves. The shops that grow are the ones that keep techs busy in April and October, sell more replacements, and sign up maintenance agreements. That’s what we build your marketing around.

Rather talk? Call Mehran at (860) 000-0000

Where the money is in hvac

System replacements are where the real money is, and they rarely start as replacements. They start as a repair call on an old unit. Maintenance agreements smooth out the year and feed the replacement pipeline. Emergency no-heat and no-cool calls keep the lights on, and they’re also the most expensive clicks in your market.

So the plan has to do three jobs at once: catch the emergency calls without overpaying, turn repair calls into replacement estimates, and keep your name in front of homeowners when nothing is broken.

HVAC technician inspecting an outdoor condenser beside a house

What homeowners type into Google

A few of the searches we build hvac campaigns and pages around. Each one gets its own ad group and, where it makes sense, its own page.

“ac repair near me”
“furnace not working”
“heat pump installation cost”
“hvac company near me”
“ac tune up”
“furnace replacement”
“ductless mini split installer”

Mistakes we see in hvac marketing

Sending every ad to the homepage instead of a page about the exact problem (no heat, AC leaking, strange noise)
Running the same budget in July and March, so you overpay in peak season and go quiet when you need work
No after-hours call handling. Emergency calls at 9 pm go to voicemail, and the homeowner calls the next company
Never marketing maintenance agreements, then wondering why spring and fall are slow
Paying for clicks from people searching for HVAC jobs, training and parts

What works best for hvac

Local Services Ads and Google Ads catch the emergency and repair calls. We schedule bids around your hours and push harder during heat waves and cold snaps. Local SEO builds pages for each service and town so repair and replacement searches find you without paying per click. Facebook and Instagram carry tune-up offers in spring and fall, financing offers on replacements, and retargeting for people who got a quote and went quiet.

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Where we work

We work with hvac companies across the US. City pages go live as the local research for each market is finished.

Markets we cover

HVAC marketing questions

When should an HVAC company spend the most on ads?

Usually at the start of each season and during weather spikes, when emergency searches jump. But don’t go dark in the shoulder months. That’s when tune-up and maintenance agreement offers do their best work.

Can you help us sell more maintenance agreements?

Yes. We run seasonal tune-up offers to homeowners in your area and retarget past customers, with the agreement as the upsell on the visit.

Do you work with HVAC shops that also do plumbing?

Yes. We’ll set up separate campaigns and tracking for each trade so you can see what each one books.

Find out who's getting the calls in your town.

Give us 15 minutes on the phone. We'll show you who shows up when your customers search, who's running ads, roughly what they're spending, and what it would take to get ahead of them.

You keep the report whether you hire us or not.

P.S. Already working with an agency? The audit is still worth doing. You'll see whether you're getting what you pay for.